Privacy Policy

Effective date: 27 October 2026

Last updated: 27 October 2026

This Privacy Policy explains how King Billy collects, uses, discloses, stores, protects, and otherwise processes personal information when you use the services made available by King Billy for Australia, including when you visit our website, register an account, play games, make deposits or withdrawals, contact support, or otherwise interact with our services.

By using King Billy, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, you should not use our services.

1. Who We Are

For the purposes of this Privacy Policy, King Billy is the data controller responsible for personal information collected and processed in connection with our Australian-facing services, unless we specifically state otherwise in a particular case.

Contact for privacy matters:
Privacy Department, King Billy
Email: support@kingbillycasino.com

If you contact us about privacy, please include enough detail for us to identify your request, verify your identity where necessary, and respond appropriately.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect when you:

• visit or use King Billy;
• create or manage an account;
• participate in games or promotions;
• make or receive payments;
• interact with customer support;
• complete verification or responsible gaming checks;
• subscribe to marketing communications; or
• otherwise communicate with us or engage with our services.

This Privacy Policy applies to our services intended for users in Australia and should be read together with any applicable terms and conditions, bonus terms, game rules, responsible gaming notices, and verification requirements.

3. Information We Collect

We may collect the following categories of personal information, depending on how you use our services and what is required by law, regulation, or our internal controls.

3.1 Information you provide directly

• full name;
• date of birth;
• residential address;
• email address;
• telephone number;
• username and password;
• account preferences;
• payment method details;
• identity documents and verification materials;
• proof of address;
• source of funds or source of wealth information, where requested;
• correspondence with our support team;
• responsible gaming information you choose to provide; and
• any other information you submit through forms, chats, emails, or account tools.

3.2 Information collected automatically

• IP address;
• device type and model;
• operating system and browser type;
• language settings;
• approximate location inferred from technical data;
• pages viewed and time spent on pages;
• gameplay activity;
• transaction history;
• log data;
• cookies and similar technologies; and
• interaction data relating to site performance, security, and user experience.

3.3 Information from third parties

We may receive information from third parties where permitted by law, including:

• identity verification providers;
• payment service providers;
• fraud prevention and risk screening providers;
• licensing, regulatory, law enforcement, or public authorities;
• marketing and analytics partners;
• affiliate or referral partners; and
• self-exclusion, exclusion, and responsible gaming-related sources where applicable.

4. Why We Use Your Information

We use personal information for the following purposes:

• to create and manage your account;
• to verify your identity, age, and eligibility to use our services;
• to process deposits, withdrawals, refunds, chargebacks, and related financial activity;
• to provide customer support and handle complaints;
• to deliver games, promotions, and account functionality;
• to comply with legal, regulatory, tax, accounting, licensing, anti-money laundering, and recordkeeping obligations;
• to detect, investigate, prevent, and respond to fraud, abuse, cheating, collusion, money laundering, terrorist financing, bonus abuse, account misuse, and other unlawful or prohibited activity;
• to conduct risk management, internal audits, and security monitoring;
• to improve our services, website performance, and user experience;
• to send service messages and administrative communications;
• to send marketing communications where we are permitted to do so and, where required, where you have consented or not objected;
• to maintain responsible gaming controls and player protection measures; and
• to establish, exercise, or defend legal claims.

5. Legal Bases for Processing

Depending on the context, we may process personal information on one or more of the following bases:

• performance of a contract with you;
• compliance with legal obligations;
• our legitimate interests, provided those interests are not overridden by your rights and freedoms;
• your consent, where consent is required; and
• the establishment, exercise, or defence of legal claims.

Where we rely on consent, you may withdraw it at any time, but that will not affect the lawfulness of processing carried out before withdrawal.

6. Cookies and Similar Technologies

We use cookies, pixels, local storage, and similar technologies to operate the website, improve functionality, understand usage patterns, enhance security, and support analytics and marketing where permitted.

Cookies may be categorised as:

• Strictly necessary cookies – required for core site functionality, account access, security, and navigation;
• Preference cookies – remember your settings and choices;
• Analytics cookies – help us understand how the website is used;
• Functional cookies – support improved performance and user experience; and
• Marketing cookies – used to measure or deliver promotional content where permitted.

You can manage cookies through your browser settings or any consent tools we may provide. Blocking some cookies may affect the functionality of the website.

7. Disclosure of Personal Information

We may disclose personal information to the following categories of recipients, as necessary and permitted by law:

• group companies, affiliates, and associated service entities;
• payment processors and banking or payment intermediaries;
• identity verification, age verification, fraud prevention, and security providers;
• IT, hosting, cloud, analytics, communications, and support service providers;
• marketing service providers;
• professional advisers, including lawyers, auditors, and accountants;
• regulators, courts, tribunals, law enforcement, and other public authorities;
• dispute resolution bodies, where applicable;
• entities involved in corporate transactions, restructuring, financing, or transfer of business assets; and
• other third parties where you have instructed us to do so or where disclosure is otherwise lawful.

We do not sell your personal information in the ordinary sense of that term. We may, however, share information with service providers and partners for the purposes described in this Policy.

8. International Transfers

Your personal information may be processed and stored in countries outside Australia. These countries may not have the same privacy laws as Australia. When we transfer personal information internationally, we take steps intended to ensure that appropriate protections are in place, including contractual safeguards and organizational measures where appropriate.

By using our services, you acknowledge that your personal information may be transferred to, stored in, and processed in jurisdictions outside Australia.

9. Data Retention

We keep personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to meet legal, accounting, tax, licensing, compliance, dispute resolution, and security requirements.

Retention periods vary depending on the nature of the information and the legal or operational reason for keeping it. In general, we may retain:

• account and identity records for the duration of the relationship and for a period afterward;
• financial records for the period required by applicable law and regulatory obligations;
• support communications for as long as needed to resolve issues and maintain records;
• technical logs for security, fraud prevention, and system integrity; and
• self-exclusion or responsible gaming records for the applicable duration and any legally required extension.

When personal information is no longer needed, we will delete, anonymise, or securely archive it in accordance with our retention procedures and legal obligations.

10. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction. These measures may include:

• encryption in transit where appropriate;
• access controls and authentication measures;
• segregation of duties and internal permissions;
• monitoring for suspicious activity;
• secure storage and transmission practices;
• regular review of systems and processes; and
• staff training and confidentiality obligations.

However, no system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your login credentials and for notifying us promptly if you suspect unauthorised access to your account.

11. Age Restrictions

King Billy is intended only for adults who are legally permitted to use online gambling services in their jurisdiction. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal information, we will take appropriate steps to delete it where required and feasible.

12. Responsible Gaming and Player Protection

We may process information relevant to responsible gaming, including account activity, spending patterns, session behaviour, limits, self-exclusion, and communications relating to player protection. This helps us meet our legal obligations and support safer gambling practices.

We may use such information to:

• identify signs of problematic gambling behaviour;
• apply limits, cooling-off periods, or account restrictions;
• respond to self-exclusion requests;
• carry out risk assessments;
• comply with legal and licensing obligations; and
• prevent use of our services in ways that may be harmful or unlawful.

13. Marketing Communications

Where permitted, we may send you promotional emails, offers, and updates. If consent is required, we will only send such communications if you have given it. You can opt out of marketing at any time by using the unsubscribe function in the message or by contacting support.

Even if you opt out of marketing, we may still send you service-related messages, such as account notices, security alerts, payment confirmations, verification requests, and important policy updates.

14. Your Rights and Choices

Depending on applicable law and the circumstances of the request, you may have the right to:

• access personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information, where applicable;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• request a copy of certain data in a portable format, where applicable;
• lodge a complaint with a relevant privacy or data protection authority; and
• manage your communication preferences.

Some rights are subject to exceptions under law, particularly where we must retain information for legal, regulatory, fraud prevention, security, or contractual reasons.

To exercise your rights, contact us at support@kingbillycasino.com. We may need to verify your identity before acting on your request.

15. Access and Correction

You may request access to the personal information we hold about you and ask us to correct inaccuracies. We will respond in accordance with applicable law and will take reasonable steps to ensure personal information is accurate, complete, and up to date.

16. Complaints

If you believe we have mishandled your personal information, please contact us first so that we can investigate and try to resolve the issue.

Please include:

• your full name;
• your account identifier or registered email address;
• a clear description of your concern;
• any relevant dates or supporting details; and
• the outcome you are seeking.

We will review your complaint and respond within a reasonable time. If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner (OAIC).

17. Australian Privacy Law

Where applicable, we aim to handle personal information in a manner consistent with the Australian Privacy Principles in the Privacy Act 1988 (Cth), as amended from time to time, and any other applicable Australian privacy or data protection requirements.

Nothing in this Privacy Policy is intended to limit any rights you may have under applicable law.

18. Third-Party Websites and Services

Our services may interact with third-party systems or service providers that operate independently of King Billy. Their privacy practices are governed by their own policies and terms. We are not responsible for the privacy practices of third parties outside our control.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, technology, our services, or our data handling practices. The updated version will be posted with a revised effective date.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we protect your information.

20. Contact Us

If you have questions, requests, or complaints about this Privacy Policy or our handling of personal information, please contact:

Privacy Department, King Billy
Email: support@kingbillycasino.com

If you are contacting us about a privacy request, please clearly state “Privacy Request” in the subject line and include enough information for us to process your request.

21. Governing Version

This Privacy Policy is provided in English. If a translated version is made available, the English version will prevail to the extent permitted by law in the event of any inconsistency.

By continuing to use King Billy, you acknowledge that you have read and understood this Privacy Policy.